Fundraising

• Encouraging donations from members
• Increasing public donations
• Identifying potential funding sources for steering group to consider
• Gaining funding from sources approved by the steering group
• Liaising with IWA staff to ensure funding is received and to monitor the restricted fund
• Written monthly reporting to the steering group

Events

• Liaising with IWA staff on plans for events to ensure that FBW presents itself professionally to the public. This includes logistics and running of the stand.
• Identifying suitable events to attend.
• Seeking approval from the steering group for attendance at events
• Negotiating terms for attendance at events
• Ensuring publicity for events both before and afterwards liaising with the Publicity and Social Media volunteers.
• Liaising with the Publicity and Social Media volunteers, produce at least two social media posts per week across Facebook, Twitter, LinkedIn and Instagram
• Written monthly reporting to the steering group

Social Media

• Developing productive working relationship with defined contacts in each steering group member organisation
• Developing and updating a social media strategy and plan
• Liaising with the Events and Publicity volunteers to produce at least two social media posts per week across Facebook, Twitter, LinkedIn and Instagram
• Liaising with the Events and Publicity volunteers and IWA staff and volunteers on website content, to ensure at least one update per week
• Source and curate video content on IWA YouTube channel and elsewhere
• Monitoring impact of social media activity
• Written monthly reporting to the steering group

Publicity

• Developing and implementing a publicity strategy as a matter of urgency
• Ensuring publicity for all FBW activities is obtained through all possible media outlets
• Developing relationships with media (particularly TV and Radio) in order to promote FBW’s purpose.
• Liaising with the steering group to agree nominated spokespeople for FBW and act as a spokesperson for FBW yourself
• Liaising with the Events and Social Media volunteers to produce at least two social media posts per week across Facebook, Twitter, LinkedIn and Instagram
• Written monthly reporting to the steering group

Membership

• Identifying potential members, through proactive research and through acting as central contact point for referrals and recommendations
• Dealing with queries about membership
• Sending and following up invitations to potential members, and keeping records of invitations sent and accepted
• Liaising with IWA staff to ensure new members are added to the mailing list and website
• Exploring and developing opportunities to expand membership beyond organisations with a direct boating interest
• Ensuring regular communication with members ideally monthly but at least quarterly
• Written monthly reporting to the steering group