IWA Corporate Member Supporter Logo Guidelines

Your membership is important to us.  As a corporate member of The Inland Waterways Association, your organisation can use IWA’s corporate supporter logo to demonstrate your support for The Inland Waterways Association and the work we do to promote the waterways sector.  Please see the information below for correct usage of the logo.  We hope that you will also take the opportunity to make use of the supporter logo in all your communications.

THE LOGO

Logo refers to the propeller icon, the full name ‘The Inland Waterways Association’ and additional ‘We Support’ wording as one coherent element as shown right.  These are not separate items and must always be used together.

For print applications, the total width of the logo should not be less than 32 mm; usually, it will be significantly larger, with an optimum size of around 61mm in width on A4 printed materials.

THE COLOUR LOGO

This logo is the preferred version for any colour publication with a white background; for instance, it is ideal for letterheads and other forms of stationery.  This logo should be used only where colour-printing is available and on a white background. Download a copy here. A higher resolution copy is available from the membership team at the Berkhamsted office.

THE GREYSCALE LOGO

greyscale logo, which is ideal for items printed in black and white, is also available to download from here.  This logo should not be used if the item is to be printed in colour.

THE WHITE-OUT COLOUR LOGO

There is also a white version of the logo, which is designed to be used on a darker colour background.  This can be a block colour or a photograph, so long as the background is such that the logo patterns and text are clear.

SCALING, SPACING & POSITIONING

IWA’s supporter logo should always stay in proportion – it should never be stretched upwards or outwards.  The clearance zone around the logo is determined by the height of the letter A in the logo. 

POSSIBLE USES OF THE LOGO

IWA’s corporate member logo can be used on virtually any item, providing its usage is consistent with the aims of IWA and its stated objectives.

As a corporate member of The Inland Waterways Association, your organisation can use IWA’s supporter logo to demonstrate your support for the Association – and forge a link with our members.  Here are some suggestions for ways in which to use IWA’s supporter logo:

• Sales leaflets                                                             • Brochures

• Catalogues                                                                • Flyers and leaflets

• Business stationery such as letterheads                  • Order and application forms

• Websites                                                                  • Newsletters                         

• Business cards                                                         • Promotional material

LOGO FILES

IWA’s supporter logo is available as a JPEG or EPS from IWA’s Membership Team.                    

If you are able to offer our members any offers or discounts that we can promote please let me know, this service is provided at no further cost.

For further advice, or to obtain copies of the logo, please contact the membership team.