Our Vision
A thriving, growing network of sustainable inland waterways for everyone
Our Mission
To be a powerful champion of inland waterway causes, to protect and expand our waterways for the millions of people who enjoy and benefit from using them
Our Positioning Statement
It is our spirit, determination and vision that will protect and restore our waterways for future generations to discover and enjoy.
We champion Britain’s canals and rivers.
Our Values
Our six core brand values underpin all that we do. They are what drive the decisions we make and the outlook that we take.
- Visionary – Our vision is a thriving, growing network of sustainable inland waterways for everyone.
- Dedicated – Our volunteers devote their time, energy and effort to benefit the waterways.
- Professional – At IWA we listen, we collaborate and we share our ideas and expertise with respect and understanding.
- Passionate – Our spirit and enthusiasm inspires others to help make our waterways the best they can be.
- Determined – We set out on our path knowing that it will not be easy, and we do not let this deter us.
- Trustworthy – Our motives are always focused on what is best for the waterways.
