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IWA’s Vision, Mission, Positioning Statement and Values

plus IWA’s Strategic Objectives

Our Vision

A thriving, growing network of sustainable inland waterways for everyone

Our Mission

To be a powerful champion of inland waterway causes, to protect and expand our waterways for the millions of people who enjoy and benefit from using them

Our Positioning Statement

It is our spirit, determination and vision that will protect and restore our waterways for future generations to discover and enjoy.
We champion Britain’s canals and rivers.

Our Values

Our six core brand values underpin all that we do. They are what drive the decisions we make and the outlook that we take.

  • Visionary – Our vision is a thriving, growing network of sustainable inland waterways for everyone.
  • Dedicated – Our volunteers devote their time, energy and effort to benefit the waterways.
  • Professional – At IWA we listen, we collaborate and we share our ideas and expertise with respect and understanding.
  • Passionate – Our spirit and enthusiasm inspires others to help make our waterways the best they can be.
  • Determined – We set out on our path knowing that it will not be easy, and we do not let this deter us.
  • Trustworthy – Our motives are always focused on what is best for the waterways.

Strategic Objectives

  1. To campaign for the preservation, regeneration, improvement and protection of inland waterways and to be recognised as the organisation that shapes the national agenda
  2. To inspire more people to use, appreciate and care for their local waterways
  3. To support the transformation of 500 miles of waterway into places for leisure, living and business
  4. To establish waterways as a key asset for the environment and adapt to the climate emergency
  5. To become a sustainable organisation supported by its members and a diverse and representative Board, working together and operating as one team across the charity
  6. To promote the interests of all waterway users

Approved by trustees – January 2024