Our waterways festival – IWA Canalway Cavalcade – has been running every year since 1983 and is the jewel in the crown of waterways festivals. Held in Little Venice, London, it’s a unique event catering to the thriving boating community, the local residents, and large numbers of tourists. Each year we see upwards of 20,000 visitors over the bank holiday weekend.
- Reports to Chairman
- Member of Canalway Cavalcade Committee
- Attend the Cavalcade Committee meetings
- Liaise with Budget Controller on Budget recommendations
The role of the Publicity & Marketing Manager has evolved to encompass the following roles:
Press Officer, Publicity Officer, Brochure Managing Editor, Marketing & Promotions
- Maintain and continuously monitor and validate a distribution list for press releases
- Prepare press releases
- Distribute press releases
- Monitor and record responses to press releases
- Manage the Canalway Cavalcade Telephone Information line and deal with requests for information from the public, press and media, passing on requests to other relevant Cavalcade Team Leaders as required
- Organise distribution of posters, flyers and handbills
- Liaise with other members of the team, all advertisers and contributors to ensure everyone is aware of crucial deadlines
- Liaise with advertisers and contributors, obtain and/or create artwork for publicity material, compose copy where necessary and obtain sign off
- Liaise with the production team (at Chesham) and printer, arrange for proof reading and sign off the final publicity material in a timely manner
- Liaise with other members of the team, advertisers and contributors to ensure all programme and schedule details are as accurate as possible
- Ensure that all acknowledgements are in the programme
- Arrange for delivery and distribution of the brochure at the event
- Maintain a logo library and ensure it is kept up to date
- Ensure all publications meet legal requirements of the Association
- With Chesham and Assistant Publicity Manager: maintain links for internet distribution
- Design boaters’ plaque and obtain sign off, prepare in suitable file format for engraver/processor
- Take, acquire and maintain a portfolio of photographs for media and internet use
- Design and arrange for printing of signs, posters and banners for Festival use (internally) and for advertisers/sponsors/supporters as required
- Prepare drafts and liaise with cartographer to design maps and site artwork for Brochure, Information Stands, Event Safety Plan
- Liaise with Sponsorship Manager to devise promotional material and agree with committee
- Formulate marketing and advertising strategy for upcoming festivals
Assistant Publicity & Marketing Manager
- Reports to the Publicity & Marketing Manager
- Corresponding member of Canalway Cavalcade Committee
- Prepare reports for and attend (some) Cavalcade Committee meetings
- SEO – Search Engine Optimisation
- Maintain a portfolio of photographic images and video material of all aspects of the Cavalcade Festival for distribution to the media, sponsors, supporters and in festival artwork
- Social Media Marketing and Management
- Assist with design artwork
- Assist with telephone information line as required
Contact
For more information please contact christine.smith@waterways.org.uk
