Our waterways festival – IWA Canalway Cavalcade – has been running every year since 1983 and is the jewel in the crown of waterways festivals. Held in Little Venice, London, it’s a unique event catering to the thriving boating community, the local residents, and large numbers of tourists. Each year we see upwards of 20,000 visitors over the bank holiday weekend.

  • Reports to Chairman
  • Member of Canalway Cavalcade Committee
  • Attend the Cavalcade Committee meetings
  • Liaise with Budget Controller on Budget recommendations

The role of the Publicity & Marketing Manager has evolved to encompass the following roles:

Press Officer, Publicity Officer, Brochure Managing Editor, Marketing & Promotions

  • Maintain and continuously monitor and validate a distribution list for press releases
  • Prepare press releases
  • Distribute press releases
  • Monitor and record responses to press releases
  • Manage the Canalway Cavalcade Telephone Information line and deal with requests for information from the public, press and media, passing on requests to other relevant Cavalcade Team Leaders as required
  • Organise distribution of posters, flyers and handbills
  • Liaise with other members of the team, all advertisers and contributors to ensure everyone is aware of crucial deadlines
  • Liaise with advertisers and contributors, obtain and/or create artwork for publicity material, compose copy where necessary and obtain sign off
  • Liaise with the production team (at Chesham) and printer, arrange for proof reading and sign off the final publicity material in a timely manner
  • Liaise with other members of the team, advertisers and contributors to ensure all programme and schedule details are as accurate as possible
  • Ensure that all acknowledgements are in the programme
  • Arrange for delivery and distribution of the brochure at the event
  • Maintain a logo library and ensure it is kept up to date
  • Ensure all publications meet legal requirements of the Association
  • With Chesham and Assistant Publicity Manager: maintain links for internet distribution
  • Design boaters’ plaque and obtain sign off, prepare in suitable file format for engraver/processor
  • Take, acquire and maintain a portfolio of photographs for media and internet use
  • Design and arrange for printing of signs, posters and banners for Festival use (internally) and for advertisers/sponsors/supporters as required
  • Prepare drafts and liaise with cartographer to design maps and site artwork for Brochure, Information Stands, Event Safety Plan
  • Liaise with Sponsorship Manager to devise promotional material and agree with committee
  • Formulate marketing and advertising strategy for upcoming festivals

Assistant Publicity & Marketing Manager

  • Reports to the Publicity & Marketing Manager
  • Corresponding member of Canalway Cavalcade Committee
  • Prepare reports for and attend (some) Cavalcade Committee meetings
  • SEO – Search Engine Optimisation
  • Maintain a portfolio of photographic images and video material of all aspects of the Cavalcade Festival for distribution to the media, sponsors, supporters and in festival artwork
  • Social Media Marketing and Management
  • Assist with design artwork
  • Assist with telephone information line as required


For more information please contact christine.smith@waterways.org.uk